User Acquisition and Growth Manager

About Quidax

Quidax is where money meets limitless possibilities. We’re making it super easy for individuals, businesses, and fintechs in Africa to access crypto. Our goal? Providing real value for our customers today while shaping the future of money.

About the Role

We’re looking for a performance-driven Manager, User Acquisition & Growth to turn strategies into results. You’ll own the day-to-day execution of Quidax’s growth engine across retail and community-driven channels. This role is perfect for someone who thrives on numbers, experiments, and scrappy execution - you’ll work with the Head of User Acquisition & Growth to scale our user base, improve conversions, and drive revenue impact.

This isn’t about vanity metrics. It’s about building reliable growth loops, hitting CAC and LTV targets, and moving the needles that matter: users trading, staying, and spending more.

Key Outcomes (First 6–12 Months)

Your success will be measured by what you deliver:

• Daily Traders: Increase daily active traders by double digits.

• MAUs: Grow monthly active users across retail segments.

• Conversion: Improve sign-up → first-trade conversion rate by at least 15%.

• Retention: Lift 30-day retention rates through activation and reactivation campaigns.

• Revenue Contribution: Deliver measurable revenue impact from growth campaigns.

Success Metrics / KPIs

• Daily Active Traders (DAT)

• Monthly Active Users (MAU)

• Sign-up → First Trade Conversion %

• Retention Rates (30-day, 90-day)

• CAC (Customer Acquisition Cost) vs. LTV (Lifetime Value)

• Revenue contribution from growth campaigns
  

Core Responsibilities (How You’ll Win)

• Channel Execution: Run acquisition programs (referrals, affiliates/KOL, campus ambassadors, WhatsApp/Telegram campaigns).

• Activation & Conversion: Partner with Product and Ops to optimize onboarding flows and reduce drop-offs.

• Retention Plays: Launch loyalty and reactivation campaigns (email, push, in-app).

• Experimentation: Design and run weekly A/B tests on funnels, creatives, and incentives.

• Data Ownership: Track, analyze, and report on acquisition and retention performance - know what’s moving the numbers.

• Market Localization: Adapt growth tactics to African retail behavior  e.g., FX-driven activity, community groups, informal trading circles.

• Cross-Functional Support: Work hand-in-hand with Marketing (for brand awareness), Product (for funnel optimization), and BD (for distribution partnerships).

What We’re Looking For

Must-Haves

• 3–5 years experience in growth, acquisition, or performance marketing for a consumer product (crypto, fintech, or mobile app preferred).

• Track record of driving measurable KPIs: MAU, conversion, retention, CAC/LTV.

• Hands-on operator with strong skills in digital channels (paid, referrals, affiliates, communities).

• Data-driven mindset: funnel analysis, cohort tracking, experimentation.

• Comfortable moving fast and iterating with limited resources.

Nice-to-Haves

• Experience in African markets or other emerging economies.

• Exposure to crypto-native growth levers (airdrops, token incentives, ambassador programs).

• Familiarity with analytics and attribution tools (GA, AppsFlyer, Mixpanel).

Reporting Line

You’ll report directly to the Head of User Acquisition & Growth, and work closely with the Marketing, Product, and Data teams.

Why Quidax 

At Quidax, we’re building the future of finance in Africa through crypto. You’ll have the freedom to innovate, the space to lead, and the backing to build something that truly scales. If you’re ready to build an engineering org that delivers excellence at scale, let’s talk.

What’s In It For You
When you join Quidax, you’re not just taking a job — you’re jumping into a community that’s bold, remote-first, and building for the future. Here’s what you get:

💰 Fair Pay + Ownership

• Competitive salary based on your skills and experience; annual merit-based reviews to keep your growth visible and rewarded

🚀 Growth That’s Real

• Annual performance reviews + clear promotion cycles; recognition for great work — from shoutouts to milestone rewards

• Personal development fund (courses, books, conferences); study leave so you can keep learning

🧘🏾 Work That Works For You

• Fully remote forever + flexible working hours

❤️ Time Off That Respects Life

• Unlimited paid time off + Nigerian national holidays

• Parental, sick, compassionate, and life event leave — we show up for you

🌍 Connection That Feels Real

• Quarterly remote team hangouts + annual offsite; interest-based communities (SIGs)

• Regular engagement surveys — your voice matters

• Health & life coverage in select locations

TL;DR:
You’ll do meaningful work, grow fast, and have the flexibility to live your best life — all while building something big with people who care.

Let’s build the future of finance together 💜

How to apply:

We love seeing applications that speak directly to us. It’s easy for your application to get lost in a sea of generic ones, especially when we’re sorting through dozens of them. So, make yours stand out! Show us your personality, your passion, and why you’re the perfect fit. We appreciate the effort it takes to create something thoughtful and unique.

If you make it through to the next stage, you’ll likely get a pre-interview questionnaire. Think of it as a chance to show us how you’d approach the challenges we face here at Quidax. Imagine you’re already part of the team and walk us through your thought process as you tackle the problems we throw your way.

What our hiring process looks like

It’s a four-step process!

✅ 1. First Connect (with the Recruiter) - 30 mins
Let’s talk about your experience, your story, and how you might fit at Quidax.

✅ 2. Business Case Study - Timing varies
Work through a practical scenario, show us your thinking.

✅ 3. Technical Interview - 60 - 90 mins
Show us how you solve problems, live with the team.

✅ 4. Culture Chat - 45 - 60 mins
Get to know Quidax culture and the people you’ll work with.

Stay connected with Quidax through LinkedIn and Instagram for the latest updates.